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Ecommerce
Increasing Sales & Profitability
Implemented CRO strategies to turn more visitors into buyers - optimizing landing pages, CTAs, and checkout flow
Increased AOV through strategic upsells, bundles, and product recommendations
Built retention systems to increase returning customers - email flows, loyalty incentives, and post-purchase experience
Maximized overall profits by combining margin optimization, pricing strategy, and reducing operational costs
Skills & expertise
CRO
AOV Optimization
Retention
Email Marketing
Pricing Strategy
Profit Maximization
Store & Brand Operations
Managed the full Shopify store - theme customization, app integrations, and day-to-day operations
Led product development from concept to launch - sourcing, sampling, and quality control
Handled supplier relationships and negotiations to ensure reliable inventory and healthy margins
Optimized product pages for conversion - copy, imagery, reviews, and SEO
Delivered a premium customer experience through fast support, clear policies, and brand consistency
Skills & expertise
Shopify
Product Development
Supplier Management
Product Page Optimization
Customer Experience