Personal Projects

Klicky is an AI-powered platform designed to help small and medium businesses automate customer communication, sales, and marketing - giving businesses virtual AI assistants that handle repetitive tasks so owners can focus on growing their business
AI WhatsApp Assistant – Responds to customers 24/7, answers questions, books appointments, and assists with sales directly through WhatsApp
Customer Management (CRM) – Organizes leads and customers, tracks conversations, and manages follow-ups
E-commerce Assistance – Helps businesses sell products by answering product questions and guiding customers through the buying process

Technologies & tools

Next.js

NestJS

PostgreSQL

Redis

Firebase

TypeScript

NERO Studio is an independent jewelry brand where I manage the full e-commerce operation - from product development and supplier management to store optimization and marketing strategy, with a focus on converting visitors into loyal customers while maintaining healthy profit margins
Brand Development & E-Commerce Operations – Built the brand identity, managed Shopify store setup, and optimized product pages for maximum conversions
Conversion Rate Optimization (CRO) – Increased sales and profitability by refining the customer journey, improving product page layout, and implementing upsells and cross-sells
Paid Advertising & Traffic Growth – Ran targeted campaigns on Meta platforms (Facebook & Instagram Ads), optimizing ROAS and driving consistent, high-quality traffic
Organic Marketing & Social Strategy – Leveraged social content and influencer collaborations to grow brand visibility and engagement

Technologies & tools

Shopify

Meta Ads

Google Analytics

CRO Tools

SEO & Organic Marketing

GooglyCat was an e-commerce brand built entirely on organic social traffic - I grew a network of over 20 Instagram theme pages, reaching more than 2 million followers, and funneled that audience to the GooglyCat online store, generating thousands of orders worldwide without relying on paid advertising
Organic Traffic Growth – Built and managed a network of high-engagement Instagram pages, mastering content strategy, viral trends, and audience behavior
E-Commerce Management – Operated the online store, optimized product pages, and improved the customer experience to maximize conversions
Affiliate Marketing – Launched and managed an affiliate program, driving additional revenue and expanding the brand's reach
Global Customer Acquisition – Reached customers worldwide using only organic traffic channels, demonstrating the power of social media growth and engagement

Technologies & tools

Instagram Growth Strategies

Content Optimization

E-Commerce Operations

Affiliate Marketing