Marketing

Drove organic growth through Search Engine Optimization (SEO) - technical SEO, on-page optimization, and content strategy to rank and capture search demand
Applied Answer Engine Optimization (AEO) to position content for AI-driven search results and featured snippets
Ran Meta Advertising campaigns (Facebook & Instagram Ads) - from audience research and creative strategy to budget optimization and performance tracking
Grew brand presence across social platforms through organic Social Media Marketing and Influencer / Creator Collaborations

Knowledge & expertise

SEO

AEO

Meta Ads

Facebook Ads

Instagram Ads

Influencer Marketing

Social Media Marketing

Built and executed Content Strategy that drives traffic, builds trust, and converts - from ideation to distribution
Grew Instagram accounts through a deep understanding of the algorithm, engagement mechanics, and audience psychology
Positioned brands with a clear Brand Positioning strategy - defining voice, visual identity, and market differentiation
Optimized Short-form Content for maximum reach and retention on Reels, TikTok, and YouTube Shorts
Built engaged communities around brands through consistent Community Building and audience interaction

Knowledge & expertise

Content Strategy

Instagram Growth

Brand Positioning

Short-form Content

Community Building